Cookie Policy

WeatherTech Direct, LLC
1 WeatherTech Way
Bolingbrook, IL 60440 (USA)


In conformity with the provisions of art.s 13 and 122 of Italian Legislative Decree of 30 June 2003, as well as with those of the General Order from the Privacy Authority on 8 May 2014, WeatherTech Direct, LLC, the data controller, informs users of the website of the type of cookies it uses and the purposes pursued with the information collected, and also provides instructions for selecting/deselecting individual cookies.



A "cookie" is a small text file that some websites create on a user's computer when they access a given site, for the purpose of saving and transporting information. Cookies are sent by a web server (which is the computer on which the visited website is running) to the user's browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and are stored on the latter. Later during subsequent visits they are sent back to the website.

Certain operations cannot be completed without using cookies, which in some cases are therefore technically necessary. In other cases the site viewed uses cookies to facilitate and simplify the user's visit or to allow the user to capitalize on specifically requested services.

Cookies can also remain in the system for long periods and can also contain a unique identifying code. This allows sites that use them to keep track of a user's navigation history on that website, for statistical or advertising purposes, and therefore to create a customized profile for that user based on the pages that he or she has visited and to show him or her and/or send him or her targeted ads.



The website uses various types of technical and profiling cookies.
Following the instructions provided by the Privacy Authority in its general order of 8 May 2014, the Controller provides below the specific categories of cookies employed, their purposes, and the consequences resulting from their deselection.

THIRD-PARTY COOKIES also uses third-party cookies, which are cookies created by a website other than the site the user is currently visiting.

Based on the provisions of the privacy authority of 8 May 2014, the Controller must provide the updated link to the notices and consent forms of third parties with which specific agreements have been reached for the installation of cookies through its website.

Third-party cookies are the anonymous type; these cookies make it possible to anonymously collect and save information about the pages of each individual site visited, but they do not make it possible to identify the visitor, and are not combined with the other information in any way. These data are used exclusively to track and examine how users use the website and to compile statistics based on information collected anonymously and through using the data in aggregate form.





Necessary Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Preferences Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistics Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Marketing Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

1st Party Cookies
Category Cookie Name Domain Partner USE Type of Cookie
Necessary asp.net_sessionid Microsoft Used by sites written with Miscrosoft .NET based technologies. Usually used to maintain an anonymised user session by the server Session
Necessary WTcookiesDisclosureCount None Shows how many times a user has seen cookie disclosure popup. If a user clicks the close button then it will change to "WTcookiesDirective" and lasts 1 year 1 day
Necessary 14vVopGURobbXHsSzr09%2fb02XLOlg8SO8HIGabuMGBs%3d None Determines if user is logged in or out and lists what site ID you are on 15 days
Necessary Nq1vry7EPgagHTJUtqd4u4vJWDUm6lkGIr0uUeTIX%2bo%3d None Holds encrypted member ID value when logged-in Session
Necessary CurrentVATCountry None Allows WT to keep the VAT rate current Session
Necessary CurrentVATRate None Allows WT to keep the VAT rate current Session
Necessary DefaultVATCountry None Allows WT to keep the VAT rate current Session
Necessary DefaultVATRate None Allows WT to keep the VAT rate current Session
Necessary DiscountGroup None Allows WT to keep the VAT rate current Session
Necessary RecentVehicle None Stores list of vehicles searched to speed up future inquirys 1 year
Necessary RecentVehicleChoices None Stores list of vehicle options selected to speed up future inquirys 1 year
Statistics _atuvc AddThis Enable visitors to share content with social platforms. It also stores an updated page share count 2 years
Statistics _atuvs AddThis Enable visitors to share content with social platforms. It also stores an updated page share count 2 years
Statistics _hjIncludedInSample Hotjar Set to let Hotjar know whether that visitor is included in the sample which is used to generate Heatmaps, Funnels, Recordings, etc. Session
Marketing _ga Google Analytics Used to distinguish users 2 years
Marketing _gid Google Analytics Used to distinguish users 24 hours
Marketing _gat Google Analytics Used to throttle request rate 1 minute

General Opt out:

3rd Party Cookies
Domain Company Privacy Opt out Purpose Hotjar Statistics PayPal PayPal Checkout AddThis Marketing Doubleclick/ Google Marketing Facebook Marketing Google Marketing Bronto   News/ Updates Optimizely Statistics YouTube/ Google Cookies Activate When Video Is Clicked Youtube Features




The operating mode and options for limiting or blocking cookies can be set by changing the settings in your Internet browser.

Microsoft Windows Explorer
Mozilla Firefox
Google Chrome
Apple Safari iOS
Apple Safari MacOS
To disable Flash Cookies

You can also visit the website (in English) for information on how to manage/delete cookies depending on the browser you use.


LAST UPDATE 05/24/2019